MaxAmaze become Founding Partner of Nou Mestalla to create immersive and spectacular fan experience

MaxAmaze, experience partners for visionary sporting organisations, have joined Valencia CF’s new Nou Mestalla project as a Founding Partner -the most prestigious category of partnerships exclusively linked to the new stadium.

Together, MaxAmaze and Valencia CF will transform the stadium into a living, immersive ecosystem, capable of offering a unique atmospheric impact that takes things to the next level.

As Founding Partner, MaxAmaze will play a key role from the start of the project, integrating interactive technological solutions that will seamlessly connect lighting, sound, and dynamic LED screens. From the opening of the Nou Mestalla, scheduled for the summer of 2027, this collaboration will provide a definitive audiovisual experience that our fans and visitors can enjoy at every match and event.

As part of this long-term agreement, MaxAmaze will design and implement a fully integrated technological infrastructure that will include:

• 300 LED projectors that will comply with the most demanding LALIGA, UEFA, and FIFA standards.

• More than 500 m² of 360° perimeter LED panels (circular ribbon screens) surrounding the pitch at the height of the first and second rings, offering dynamic content and new commercial opportunities.

• Two giant LED video screens behind the Norte and Sur goals.

• Outdoor LED video screens for the Fan Zone.

• An immersive audio system with 200 speakers in a line-array configuration, amplifying the club's heartbeat.

• More than 600 HD screens in the hospitality areas and lounges.

Thisstrong commitment to technology will be managed through a centralised controlsystem designed specifically for the Nou Mestalla, ensuring that every matchand event is an audiovisual spectacle from the very first moment.

Klaas De Coster, CEO of MaxAmaze:

“We are passionate about creating the best possible stadium experience, wherever we work in the world. The challenge we are taking on with Valencia CF is truly special. Fans have been coming to Mestalla for over a century, and the stadium has a deep historical connection with supporters and the city. Our mission is to use our knowledge, experience, and sensitivity to ensure that the Nou Mestalla captures the authentic essence of Valencia CF, while at the same time taking the fan experience to the next level.”

Javier Solís, Director General of Valencia CF:

“The Nou Mestalla will allow us to make a leap forward at all levels, and technology will play a very important role. MaxAmaze have studied the project thoroughly; they are delighted with the potential of our future stadium and have provided us with a personalised proposal that is aligned with our vision of turning the Nou Mestalla into a benchmark stadium in Europe, making every match and every event an exciting and immersive experience for our fans.”

For more than two decades, MaxAmaze have transformed sports venues around the world into unforgettable places of emotion and experience. By combining lighting, spectacular effects, sound, and dynamic visual platforms such as video walls and LED panels, the company create a unified live experience where fans don't just watch the match: They feel it and live within it.